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Brain Region That Motivates Behavior Change Discovered
Ada Leonard
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- Category : Psychology
- Size : 199698
- By : Ada Leonard



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Abstract
Ever been stuck in a rut? Researchers found that stimulating a region of the brain called the posterior cingulate cortex can lead to changes in routine behavior. Neurons there ramp up their firing rates, then peak just before a pattern shifts. Knowing this could help businesses better understand how to spur employee innovation, exploration and creativity
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